OnDemand WTP Pricing Research

Top Headlines

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies […]

Hospital Pricing Practices: Transparency And Clarity Are Lacking | Forbes

Hospital Pricing Practices: Transparency And Clarity Are Lacking | Forbes

The average price of a night in the hospital is six times higher in the U.S.than in Australia. Even when compared to similar multi-payer healthcare systems that have a dominant private component, such as Switzerland, hospital costs are still significantly higher in the U.S. Are higher hospital costs justifiable? Certainly, the typical fixed costs, such as amortization, […]

Pricing just leaked for the new camera phone that’ll put iPhones and the Galaxy S10 to shame | BGR

Pricing just leaked for the new camera phone that’ll put iPhones and the Galaxy S10 to shame | BGR

It won’t be available from any US carrier, but the first real Galaxy S10 and iPhone XS rival is almost here. Next week, Huawei will take the wraps off the Huawei P30 series in Paris, France, although the designs of the new phones and their specs were already revealed not too long ago. And now […]

Why Litecoin Prices Have Doubled This Year | Forbes

Why Litecoin Prices Have Doubled This Year | Forbes

Litecoin has been having a good year. While many digital currencies have been struggling during the so-called crypto winter, litecoin has been enjoying significant upside. Thus far in 2019, the cryptocurrency has rallied more than 100%, climbing from $30.35 on January 1 to $62.77 on March 17, CoinMarketCap data shows. [Ed note: Investing in cryptocoins or tokens is […]

A road toll should be introduced to plug lost revenue from fuel duty, study says | This is Money

A road toll should be introduced to plug lost revenue from fuel duty, study says | This is Money

Ministers have been told to consider a national system of road tolls to compensate for the huge loss in revenue from fuel duty when electric cars become mainstream on the back of new research. At present, fuel duty – the tax on petrol and diesel – is charged at a rate of 57.95p for every […]

Featured Content

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies […]

Pricing News Daily > 3/20/19

Pricing News Daily > 3/20/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in […]

Pricing Educational Events Update > March 2019

Pricing Educational Events Update > March 2019

Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]

This Week in Pricing > 3/16/19

This Week in Pricing > 3/16/19

TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing […]

Air fares soar as grounding reality kicks in, DGCA to keep tab on prices | The New Indian Express

Air fares soar as grounding reality kicks in, DGCA to keep tab on prices | The New Indian Express

NEW DELHI: In a big blow to the world’s biggest planemaker, US President Donald Trump on Wednesday announced a plan to ground all Boeing 737 MAX aircraft. “We’re going to be issuing an emergency order of prohibition regarding all flights of the 737 MAX 8 and 737 MAX 9,” Trump told reporters in the White […]

Pricer's Points

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

How can pricing professionals provide value-added business reviews? Generate actionable analytics and insights Provide simulations and impact analysis Price review By combining the right sets of data and KPI, e.g. Price realization with sales data, you might just get a slightly different picture. Price realization provides indication of how well executed prices meet price targets. […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricing is one of the most relevant components related to the well-functioning of your business. You might remember McCarthy’s 4P’s from marketing: price, promotion, place and product. A good business does the four well, but pricing is easily the most flexible marketing component where you want to spend some time to boost sales and maximize […]

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Big data is not only getting big, it’s also getting very expensive. Most SIEM vendors charge customers by the volume of data they handle. This means not only that companies usually end up spending more on protecting their networks than they originally planned, but also that they can’t predict, or budget, their security expenditure ahead […]

Top Discussions

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Discussion: Is List Price Management more important that Discount Management?  | Jose Vela

Discussion: Is List Price Management more important that Discount Management? | Jose Vela

Time for list price review. If you price by discounting from a list price, managing list price can have an impact in profit even bigger than managing the way you discount. Would you agree? Top Comments Amit Bhatia, Team Lead – APJ Product Pricing & Strategy, Hybrid IT at Hewlett Packard Enterprise Definitely yes but […]

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Abhishek Rai, Regional Manager @ Daimler l Ex Tata Motors l NIT Surat Dose excessive price variation in your product trigger loss of customer trust..?? Price of a product is the perceived value in customers mind before buying any product( which may change in a +ve or -ve way after usage) As a seller if […]

Discussion: Personalised pricing could cost you dear | The Times

Discussion: Personalised pricing could cost you dear | The Times

While such strategies persist in used car showrooms and flea markets, they mostly went out of fashion in the developed world a few hundred years ago when fixed prices came along. Some think it started with department stores — Bennetts in Derby in the 18th century or John Wanamaker’s stores in Philadelphia the next. Others […]