Top Headlines

Pepsi refocuses marketing behind big brands after pricing take a hit | Marketing Week

Pepsi refocuses marketing behind big brands after pricing take a hit | Marketing Week

PepsiCo is planning to refocus its marketing behind its biggest brands, including Pepsi and Gatorade, after admitting that its decision to prioritise healthier products in its advertising has impacted its full-price sales. Speaking on an investor call earlier this week (13 February), PepsiCo CFO Hugh Johnson said that while promotional activity and price points have […]

Bitcoin price: Cryptocurrency volatility sends warning signal to global markets | Express.co.uk

Bitcoin price: Cryptocurrency volatility sends warning signal to global markets | Express.co.uk

Interest rates were slashed following the financial crisis as central banks attempted to jumpstart economies. This, along with increased money supply, forced investors to seek returns through investing in assets, which in turn sent the prices of goods as obscure as fine art rocketing. Now central banks are beginning to raise rates to pare back […]

Cisco surges after pricing switches-plus-subscriptions just below old hardware prices | The Register

Cisco surges after pricing switches-plus-subscriptions just below old hardware prices | The Register

It’s hardly the first time hardware vendors have attached software licensing models to iron, and Cisco is alert to why customers might resist it. On the company’s results call, CEO Chuck Robbins said for the Catalyst 9000, “we wanted the base subscription plus the product to be somewhere at or slightly below what they would […]

Painkiller that once cost $138 is now $2,979  | CNN Money

Painkiller that once cost $138 is now $2,979 | CNN Money

An Irish drugmaker has jacked up the price of a painkiller to nearly $3,000 a bottle. The drug is 22 times more expensive than when the company acquired it in late 2013. The sticker shock for Horizon Pharma’s Vimovo drug is magnified by the fact that the painkiller’s two main ingredients can be purchased separately […]

Pricing-Careers.com is Now Live

Pricing-Careers.com is Now Live

Pricing-Careers.com provides valuable career, pricing team/organization, and strategy thought leadership best-practice articles and research reports/studies, as well as training and professional development events. We also compile Thought Leadership, News, Studies, Papers, Books, Surveys, etc. Subscribe to Pricing Careers Weekly here: tinyurl.com/yb2w5hrp Looking to hire pricing Talent? Pricing Careers offers recruiters a very affordable way to […]

Featured Content

This Week in Pricing > 2/17/18

This Week in Pricing > 2/17/18

This Week in Pricing is a collection of pricing focused news, thought leadership , events, jobs and professional education resources for pricers. This Edition is brought to you by:     Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing processes. SPS was formed […]

Pricing News Daily > 2/16/18

Pricing News Daily > 2/16/18

Pricing News Daily is a collection of pricing focused news, thought leadership , events, jobs and professional education resources for pricers. This Edition is brought to you by:    SPOSEA B.V. SPOSEA B.V. drives increased profitability for SAP users by SIMPLIFYING SAP’s Price Data Optimization, Management and Execution. We provide the SAP ecosystem with enterprise-wide […]

Pricing-Careers.com is Now Live

Pricing-Careers.com is Now Live

Pricing-Careers.com provides valuable career, pricing team/organization, and strategy thought leadership best-practice articles and research reports/studies, as well as training and professional development events. We also compile Thought Leadership, News, Studies, Papers, Books, Surveys, etc. Subscribe to Pricing Careers Weekly here: tinyurl.com/yb2w5hrp Looking to hire pricing Talent? Pricing Careers offers recruiters a very affordable way to […]

White House advisers cite USC research as basis for potential drug price reforms | USC News

White House advisers cite USC research as basis for potential drug price reforms | USC News

White House advisory council has issued several recommendations for reining in U.S. prescription drug prices and costs, some of which stem directly from the work of the USC Leonard Schaeffer Center for Health Policy and Economics. Voters are increasingly concerned about rising drug prices and health care costs — to the point that two presidential […]

Are Cloud Companies Moving Away from Pricing Transparency?: eDiscovery Trends | JDSupra

Are Cloud Companies Moving Away from Pricing Transparency?: eDiscovery Trends | JDSupra

Last May, I wrote a post asking if pricing transparency is finally happening in eDiscovery.  Here’s an article where the trend seems to be reversing – at least for Software-as-a-Service (SaaS, aka cloud) companies in general.  And, what the heck is a SaaS “unicorn”? In his article on OpenView – Why SaaS Companies Are Moving […]

Pricer's Points

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

The decoy effect describes what happens when, while choosing between two items, a third item is introduced that causes you to switch your preference between the first two items. A few weeks ago, I was at a clothing store trying to decide between two shirts. I liked the way one shirt fit, but I liked […]

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases […]

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

I once worked at a company that priced everything with a .95 ending. The bestselling software package was $999.95. Add-on products were $9.95, or $19.95, or $49.95. Everything ended with a .95. It had been this way for more than twenty years. One day, one of the VPs suggested we change all prices to end […]

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricing is an essential factor of differentiation for retailers along with location advantage. All the stakeholders of retailing have recognized the importance of pricing strategies, have been to redefining the strategy, tactics, and tools for optimizing the pricing strategies. The new digital era of big data, mobile commerce, analytics have changed the pricing strategy dynamics […]

Pricer’s Points: Win at Print: Knowledge vs. Price | John Roche

Pricer’s Points: Win at Print: Knowledge vs. Price | John Roche

So, you have a printing business and you want to make it a big success. What is the best commercial strategy for you to adopt in order to achieve this goal? Let’s bottom-line it for you: in today’s super competitive printing industry, it is all about the price. It is not always about the cheapest price, but it is always about the […]

Top Discussions

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]

Discussion: Bitcoin to crash in 2018 to USD 1,800, with crypto market cap falling 70% | Benjamin Quinlan

Discussion: Bitcoin to crash in 2018 to USD 1,800, with crypto market cap falling 70% | Benjamin Quinlan

Most current iterations of cryptocurrencies are, at their core, meant to operate as currencies. However, currencies have, for many centuries, needed to meet a number of specific criteria to be recognised as such – namely, acting as a unit of account, a medium of exchange, and a store of value. Despite fulfilling most of the […]

Discussion: How Hype and Greed Are Ruining Chinese Bike-Sharing (i.e., Mobike and Ofo) | Jeffrey Towson

Discussion: How Hype and Greed Are Ruining Chinese Bike-Sharing (i.e., Mobike and Ofo) | Jeffrey Towson

During the 2007 financial crisis, former Citigroup CEO Charles Prince famously said: “When the music stops, in terms of liquidity, things will be complicated. But as long as the music is playing, you’ve got to get up and dance.” Looking at the bike-sharing business in China today, you see a lot of such dancing. You […]

Discussion: Amazon looks to debut Echo-only streaming music service, undercut industry pricing by half | Apple Insider

Discussion: Amazon looks to debut Echo-only streaming music service, undercut industry pricing by half | Apple Insider

In the early days of music streaming, companies experimented with offerings priced at around $5, but those services usually came with stringent limitations on song skipping or number of registered devices. Consumer response was tepid, as users seemed willing to spend the extra money for full control over their listening experience. Industry competitors, led by […]

Discussion: Drugmakers’ Pricing Power Remains Strong | WSJ

Discussion: Drugmakers’ Pricing Power Remains Strong | WSJ

Pharmaceutical companies’ power to raise prices is firmly intact despite pushback from health insurers, scrutiny by U.S. lawmakers and anxiety about rising prescription drug spending. More than two-thirds of the 20 largest​pharmaceutical companies said price increases boosted sales of some or most of their biggest ​products in the first quarter, according to a Wall Street […]