OnDemand WTP Pricing Research

11 Commitments You Need To Make to Excel In Business | Dan Waldschmidt

11. Stop Discounting Your Service
Sure, you want the sale. Sure, you want the business. Sure, you want people to know your name. But don’t try to achieve those things at the expense of your bottom line.

“YOU DON’T HAVE TO MEET EVERY COMPETITOR’S PRICE. BEAT THEM BY BEING MORE AWESOME.”

If you are a small business, you cannot meet a big box store price. It’s not realistic. So you shouldn’t try. Be competitive.

People have a firm grasp on the concept that you get what you pay for. And if you are the cheapest guy around, chances are people will skip over you anyway because they are going to assume that you are taking all the shortcuts available.

So offer quality products at a competitive price.

Read complete article here:

11 Commitments You Need To Make to Excel In Business | Dan Waldschmidt.