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11 Common Misconceptions Homeowners Believe About Selling Their Property | Forbes

2. Early Preparation Is Key

Many sellers don’t realize they need to begin the process 60 days in advance of when they want their home on the market. If you are aiming to list in April, begin the process in February. Start by meeting with a few agents to decide who you are most comfortable working with. Then get a list of tips to prepare your home for sale, allocate some time to preparing your home and decide on list price. – Allan Rankin, Re/Max Royal Properties Realty Ltd. Brokerage

3. Listing Price Is The Most Important Decision

Sellers who do not listen to their agent who gives them sound pricing strategy advice are positioning themselves for failure. The agent does a comparative market analysis, and the end results define the value of the property today. The homeowner needs to use that price and not add negotiating room. When the offer comes in, jump on it and thank your agent for doing their job. – Rita Santamaria, Champions School of Real Estate

4. Image Matters

Many owners don’t understand that photography plays a key role in selling their home. It’s the most expensive thing they’ll ever sell, yet many owners don’t value how important it is to use quality photos to attract attention, which in the end results in the best price and a faster sale. Buyers begin their search online and expect to be dazzled or they’ll ignore your listing. – Brian Balduf, VHT Studios

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11 Common Misconceptions Homeowners Believe About Selling Their Property.