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4 Ways to Crack the Code on Competitor Pricing – Episode #76 of the Competitive Intel Podcast | Cascade Insights

ph.logo.sublogos.news.white-ARTICLEEpisode 76: – 4 Ways to Crack the Code on Competitor Pricing

During this podcast we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes:

  • Why you need to go beyond looking for “magic documents” that may describe the competitor’s pricing model.
  • The pro’s and cons of talking to competitor customers and partners.
  • The pro’s and cons of talking to ex-sellers of the competitor.
  • The importance of SCIP’s Code of Ethics in regards to this type of research.

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4 Ways to Crack the Code on Competitor Pricing – Episode #76 of the Competitive Intel Podcast.