5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or coupons that are tailored to that person’s needs, retail apps can drive quick conversions and decrease drop-off rates. For example, if someone is buying a router, that customer could be a prime candidate for discounts on Wi-Fi extenders.

Dynamic pricing: Ninety percent of millennials use their smartphones in-store while they are shopping, and often they are comparing prices. Today’s shopper is price sensitive. Retailers can make their app a “must-have” with features that give customers confidence that they are getting the best deal. There are a number of ways to do this. They can offer instant discounting on products that are moving slowly that day to get rid of inventory, or gamify the price so that you can get a surprise deal based on your user profile. Retailers can also offer automated price matching and remove the friction involved in the current implementations. Automating price matching prevents shoppers from looking at an item in-store, and then buying it from an online retailer offering a lower price. Retailers can also take a leaf out of Amazon’s playbook with pricing that change throughout the day, which keeps prices competitive in real-time, optimizes inventory, and keeps customers interacting with the app.

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5 Features Your Retail App Is Missing | Twice.