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5 Must-Read Optimization Posts for the Week of March 23 | Brooks Bell


One of the most powerful means of communication between a business and its customers is price. But research has found customers often develop a bias toward the cost of items as a result of brand reputation and other cues. For businesses looking to expand market share or solidify positions within the consumer consideration set, understanding these cues is vital. Read the rest: How consumers understand (and misunderstand) pricing cues.

Here are four more A/B testing and conversion optimization articles (plus one from the Brooks Bell blog) you might have missed this week:

MIT Technology Review: Compulsive Behavior Sells. Technology can be helpful, it can lead to new understanding, and it can create opportunities—but it can be habit-forming, too. One researcher is exploring this tendency and has uncovered some interesting insights into human behavior in the process.

Read complete article here:

5 Must-Read Optimization Posts for the Week of March 23.