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5G Will Alter Jio’s Pricing; Airtel’s 4G VoLTE Smartphones For Rs 1000? | Trak.in

Two very interesting developments have taken place in the telecom industry of India: A top Jio official has hinted that 5G will revolutionize every telco, and not only Jio but others too will have to radically shift their pricing mechanism.

5G Will Radically Alter Pricing Strategy: Jio
As of now, most of the telcos including Jio have resorted to per second or per minute pricing mechanism: You pay for the seconds/minutes used or MBs of data consumed.

Although Jio made the calls free, but the foundation remained the same.

However, with 5G coming in from 2020, pricing strategy of the entire telecom industry will alter. And this has been said by Mathew Oommen, president of Jio.

As per Mathew, once 5G arrives, the pricing strategy will be based on an entire suite of services being offered, digitally. Voice calls and Internet and SMS will be just part of the combined package.

He said, “Once 5G digital services arrive, business will be based on the actual value that the telcos offer a consumer in terms of digital solutions, content, and services,”

Analysts are expecting that once 5G comes along, then the pricing would be based on ARPU or Average Revenue Per User, which will be a combined package for all services. Besides, newer services (on-demand entertainment, for example) can generate a new source of revenues as well.

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5G Will Alter Jio’s Pricing; Airtel’s 4G VoLTE Smartphones For Rs 1000?.