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6 Reasons Why Selling on Price Does Not Work | The Sales Hunter

For some reason salespeople always think if they can just lower their price, they can increase their number of sales.

In theory it sounds great. Sure seems like a basic economic equation.

The problem is that in the vast majority of situations, it simply does not work.

Here are 6 reasons why:

1. Somebody will come along and offer what you’re offering for a slightly lower price than your price.

Don’t think for a moment you are the only one who can offer a low price. As soon as you lower your price, you can expect somebody else to do the same.

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6 Reasons Why Selling on Price Does Not Work.