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6 Ways to Turn Freemium into Premium | Aria

“Free” reigns supreme when it comes to online marketing. But “pay” is more profitable to your bottom line. In the popular Freemium world of digital offerings, where free and premium content or services are offered, it’s prudent to consider how you will transition free offerings into paid subscriptions before you actually take that leap.

Here are six factors to smartly monetize your products when you make that move:

  1. A smooth transition

For best results, treat customers with respect and communicate upcoming changes from free to subscription or premium offerings. It’s important you don’t make dramatic, unannounced moves. Be sure you provide and outline strong reasons why customers should continue to use your product or service. At the same time, be transparent about premium pricing. Don’t hide pricing details behind a pricing link or tab.

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6 Ways to Turn Freemium into Premium.

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