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A whopping 58% of MoviePass users canceled their subscriptions last year, according to a new study (HMNY) | Times Union

2018 was not a good year for MoviePass.

After gaining millions of new users to the service starting in August 2017, when the company dropped its monthly price to $9.95 a month to see one movie per day, the movie-ticket subscription startup went into a tailspin in 2018. 2018 saw issues with the app, bad customer service, the company temporarily running out of cash, and finally — just under a year from when it announced the $9.95 plan — a big change to its plan so subscribers could only see up to three movies a month.

And data suggests that roller coaster was simply too much for many users. According to an estimate from financial assistance app Trim, which analysed 400 million transactions of its users over the last year, 58% of MoviePass subscribers canceled the service in 2018.

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A whopping 58% of MoviePass users canceled their subscriptions last year, according to a new study (HMNY) – Times Union.

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