OnDemand WTP Pricing Research

Adobe charges up to £100 extra for using ‘the wrong browser’ | Creative Bloq

Is this the most bizarre example of A/B testing yet?

Read this very carefully, because it could end up saving you a lot of money. If you’re planning to sign up to Adobe’s Creative Cloud subscription plan, you run the danger of using the ‘wrong’ browser.

Because we just checked on a Chrome browser on a Mac and it came out as £45.99 per month. Yet when we went to the same site through Firefox or Safari, it cost £37.99 per month.

That’s a massive £8 a month difference simply because we’d accessed the same site via a different browser. But then again, we also checked on Chrome using a Chromebook and it came up as £37.99. Doing the same on a PC gave yet more varying results. On an Android phone it came up as £46.88 – a whopping £106.68 difference from the cheaper price over a year. And on it goes…

Read complete article here:

Adobe charges up to £100 extra for using ‘the wrong browser’.

1 Comment on "Adobe charges up to £100 extra for using ‘the wrong browser’ | Creative Bloq"

Trackback | Comments RSS Feed

Post a Comment

WP-SpamFree by Pole Position Marketing