Amidst fierce competition CEO Tim Cook is steering Apple towards eternity. Cook wants Apple to last for thousands of years. We ponder, how? Adopting an unconventional pricing strategy, can Apple last for thousands of years?
From the inception of the journey, Apple Inc. uncompromisingly brought quality technology products. Apple fans didn’t think twice to pay out the Apple Tax. For the fans, buying a product from the “technology’s luxury brand” is always exciting. Atypically, the giant reduced its products’ prices recently which hints they might bring a strategic change.
APPLE WAY OF PRICING
Apple was famously at the center of the criticism because of its fanboy fee. People accused the brand of expensive pricing. Despite the extravagant price, customers don’t abstain from buying Apple products. In fact, Apple is a name of lifestyle. Calculating a simple math of supply and demand the brand successfully harvested a large pile of profit for the time being.
REDUCTION IN PRICING
Recently, Apple’s price reduction surprised everyone. One can buy a fast, beautiful iPad only at $329. Buy AirPods only at $159 which makes it the cheapest wireless headphone in the market. Likewise, the brand reduced its Apple watch price to $269.
Such price reduction will not only increase the sales but also dominate each product category regardless of brands.
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