After recent cut, HP raises price of Elite x3 Windows 10 Mobile flagship by 23% in the UK | Neowin

HP has made a confusing mess of its pricing for the Elite x3 and Desk Dock in the UK since it launched there last year, originally priced at £706.80. Every few weeks, the company has been raising or reducing its prices, to as much as £757.20, or as low as £583.20, in addition to other cashback deals. You can see how this whole saga has played out so far in the Timeline below this article.

Most recently, at the end of July, HP slashed the price of the Windows 10 Mobile flagship with the Desk Dock to £549, and initially, it appeared that it might be a short-term discount. But earlier this week, it then removed any indication that it was a temporary deal, apparently making the price cut permanent.

Given the handset’s age – it was originally announced a year and a half ago – a permanent reduction would certainly have made sense. Indeed, over in the US, Microsoft has been selling the Elite x3 and Desk Dock with $300 (38%) off for several weeks.

Instead, HP UK has once again increased its price, raising it by £124.20 (23%) to £673.20. At this stage, it’s anyone’s guess what HP will do next – it might offer another discount, freebie, or cashback deal in a few days or weeks; or it may just increase its price back to £757, or even higher. Considering how poorly Windows 10 Mobile devices have been selling – grabbing just 0.1% of the global smartphone market last quarter, according to IDC – HP’s pricing strategy for the Elite x3 has been nothing short of bizarre.

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After recent cut, HP raises price of Elite x3 Windows 10 Mobile flagship by 23% in the UK.