OnDemand WTP Pricing Research

Alcohol sales up four per cent since minimum pricing | Velvet Glove, Iron Fist

Six months after the introduction of minimum pricing in Scotland, data emerges in dribs and drabs. We’ll have to wait for at least a year for official data on alcohol-related deaths, although we may get some modelled estimates and propaganda from the ‘public health’ lobby before then.

In the meantime, various sales figures have been released. So far, my prediction of a big fall in strong cider sales combined with a rise in spirits sales seems to have been borne out (not that this was hard to predict).

White cider sales are indeed down…

Sales of super-strength Frosty Jack’s cider have plummeted by 70 per cent in Scotland since minimum booze pricing came in, a report reveals.

The Retail Data Partnership found the sales value for the tipple, which contains 22.5 units per three-litre bottle, fell from £148,605 between May and September 2017 to £46,289 in the same period this year.

But the Retail Data Partnership also found that overall alcohol sales in the convenience sector rose by 14.9 per cent between May and July compared to the previous period in 2017.

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Velvet Glove, Iron Fist: Alcohol sales up four per cent since minimum pricing.