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Aldi spurs 3% price drop in SoCal grocery market | Food Dive

Dive Brief:

  • Aldi’s entry into the Southern California market has contributed to a 3% average price reduction on basic grocery items throughout the region, according to the Orange County Register, citing data from Strategic Resources Group. Price deflation has also contributed to the price decline.
  • Since entering the Southern California market last March, Aldi has built 40 stores and plans to build 14 more by the end of this year. Next year, the discounter plans to build 20 to 25 stores in the highly competitive region.
  • According to Tom Cindel, group director of operations and logistics for Aldi Moreno Valley, the company’s plan is to blanket the area and entice customers with its low prices. “If we throw that Aldi logo in your face enough times, you’re going to go ‘OK, I’m going to give it a shot.’ And that’s when we got you,” Cindel told the Register.

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Aldi spurs 3% price drop in SoCal grocery market | Food Dive.