Amazon and Whole Foods – what happens once the honeymoon is over? | diginomica

For Amazon  to successfully pull off its Whole Foods acquisition, it could end up using the power of digital technology to personalize the in-store customer experience like no other retailer can today.

Indeed, since closing the $13.7 billion purchase earlier this week, Amazon has already introduced a number of important changes to the ailing upmarket grocery chain.

Firstly, it has cut prices across some product ranges by up to 43% at a number of Whole Food outlets in a bid to make the retailer – known as “Whole Paycheck” due to the cost of its goods – more cost-competitive against arch-rival Wal-Mart, the largest bricks-and-mortar retailer in the US.

The plan is also to invest in more efficient merchandising and logistics systems in order to broaden cost-cutting activities still further. The two companies will likewise integrate their point-of-sale and merchandising systems, which implies that more Amazon products could be made available at Whole Foods’ stores and vice versa.

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Amazon and Whole Foods – what happens once the honeymoon is over?.