OnDemand WTP Pricing Research

Amazon bookstores offer peek into Whole Foods’ future | Fox Business

The Seattle-based company launched its Amazon Books experiment about two years ago and has since used the locations to experiment with in-store pricing and selection.

At its dozen stores in cities such as New York, Chicago and San Jose, Calif., prices aren’t marked. Instead, employees instruct shoppers to use their phones to scan a product for a price, which is lower for members of Prime, Amazon’s paid membership service. There are also kiosks in store to check prices.

One advantage to Amazon of no price tags on shelves is that it has been able to import its online tool of dynamic pricing, where the price may fluctuate to match other deals. (Nonmembers pay the list price.)

Read complete article here:

Amazon bookstores offer peek into Whole Foods’ future | Fox Business.