Amazon.com, Inc. (AMZN) Pop-Up Stores Could Be the Future of Retail | US News

This holiday shopping season, Amazon is teaming with Calvin Klein to open holiday-themed brick-and-mortar pop-up stores in New York City and Los Angeles. The pop-up stores may not move the needle much for Amazon investors this year in terms of revenue, but the technology Amazon is testing may serve as a blueprint for its long-term approach to retail.

Morgan Stanley analyst Brian Nowak has visited one of Amazon’s pop-up stores. He says there are several things for Amazon investors to like about the idea, and several kinks that need to be worked out.

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Nowak says customer service at the store was incredibly friendly and helpful. In addition, he says the experimental dynamic pricing technology could revolutionize the brick-and-mortar shopping experience. Rather than placing price tags on the merchandise in the store, customers simply scan the barcode on the item with their phones to reveal its lowest current price on Amazon.com. Prices are constantly changing, and the store will always match the lowest online price.

Nowak says this is an excellent way for Amazon to differentiate its stores and help build customer loyalty.

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Amazon.com, Inc. (AMZN) Pop-Up Stores Could Be the Future of Retail | Stock Market News | US News.