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Amazon Enters the Pharmacy: Are You Ready? | Pricing Matters

A few weeks ago, Amazon.com, Inc. announced that it will be acquiring PillPack, the full-service online pharmacy that delivers to your door. It is no secret that the Retail Pharmacy landscape is unquestionably challenging, but it is about to get even more aggressively competitive. Are you ready?

Retail pharmacies will need to evaluate their current pricing strategies and adopt new approaches quickly. The future lies in leveraging machine learning and advanced price science to be proactive in price optimization across all payment types while remaining customer-centric and strategy-aligned. Advanced pricing optimization software can help retailers dig deep into their data and quickly identify areas of opportunity in real-time. In this rapidly evolving landscape, retail pharmacies need to seek pricing software partners that transform with the industry.

As a global leader in pricing software for over 15 years, Vistaar recognizes the need for change and advancement. That’s why we are thrilled to unveil our Retail Price Optimization (RPO) – Pharmacy Solution 2.0 at the NACDS Total Store Expo (TSE) in Denver on August 25-27.

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Amazon Enters the Pharmacy: Are You Ready? –.