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Amazon Goes After Square in the Way It Knows Best – Pricing | Re/code

Amazon is charging $10 for the card-reading dongle, which can be plugged into iOS, Amazon and a handful of Android phones and tablets to accept payments through an app called Amazon Local Register. The app will include features to help business owners track sales.

For anyone who follows Amazon, the fact that the company is charging a price well below a competitor’s is not surprising. Payments industry sources have told Re/code over the past year that Amazon’s entrance into the world of offline commerce — with the card reader and point-of-sale app serving as the core — is a long-term game. Amazon is willing to lose money in the short run to poach business customers from competitors and move them deeper into the Amazon ecosystem.

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Amazon Goes After Square in the Way It Knows Best – Pricing.

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