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Amazon is still inflating discounts despite new name, Consumer Watchdog says | LA Times

In a bid to promote its deals to consumers, Amazon.com Inc. started displaying current discounts compared to their historic price tags — a strategy that it calls the “was” price.

The “was” price was introduced as the e-commerce giant faced legal challenges and mounting criticism for allegedly exaggerating discounts through its previous pricing strategy, which was based on “list” prices derived from manufacturers, vendors and competitors.

But a fresh study by Consumer Watchdog alleges that “was” prices, along with “before-sale” prices and “list” prices, continue to deceive consumers into thinking that they’re getting a bigger bargain than they actually are.

The Santa Monica-based nonprofit taxpayer and consumer advocacy group looked at hundreds of products sold by Amazon in June and found nearly 4 in 10 listings displayed fictitious discounts.

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Amazon is still inflating discounts despite new name, Consumer Watchdog says – LA Times.