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Amazon Prime Day 2019: Don’t make these 4 mistakes | CBS News

Amazon Prime Day 2019 will kick off 48 hours of sales on Monday, but not everything on the site will be a bargain. As in any shopping situation, the age-old advice of “caveat emptor” — buyer beware — holds true during the 48-hour event.

Amazon is counting on its latest Prime Day event to not only to jazz up its sales during the slower summer months but to convince more consumers to sign up for its $119 annual Prime membership since deals are only available to Prime members.

  • Best Prime Day deals: Instant Pot, Recast DVR, a free Echo, iPads, AirPods, Marvel movies
  • Prime Day 2019: Here is your secret weapon for deals
  • Best Prime Day deals for under $25

For consumers who already have a Prime membership, checking out the sales on Monday and Tuesday will be tempting — especially as Amazon will dangle some “Lightning Deals” throughout the Prime Day event. These sales offer a limited number of products, and as soon as they’re sold out, the deal vanishes. That can create the illusion of scarcity and prompt some consumers to click “buy” before analyzing whether they even need the product.

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Amazon Prime Day 2019: Don’t make these 4 mistakes – CBS News.

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