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Amazon Prime Day’s Results Are In–and It’s a $1 Billion Win for Small Businesses | Inc.com

After a rocky start, Amazon ended its fourth Prime Day on a high note. Sales from its 36-hour shopping extravaganza surpassed those from Cyber Monday, Black Friday, and last year’s Prime Day, making it once again the biggest shopping event in Amazon’s history, the company said.

Small and medium-size businesses notably crushed the day, collectively making over $1 billion in sales, according to Amazon, which declined to disclose last year’s sales number. After adjusting for the extra six hours–the sale was just 30 hours long in 2017–the ecommerce giant saw a 24 percent uptick in sales and total orders rose 18 percent compared to last year’s Prime Day, according to data from Feedvisor, a pricing software tool.

For many small-business owners and entrepreneurs, Amazon has become one of their most valuable sales channels. The heightened attention Prime Day delivers, in particular, has helped entrepreneurs create awareness around their brands and grow their businesses–and the past 36 hours did not disappoint.

Amazon Delivers
“We saw more than 60 percent increase [in sales] from the best day we’ve ever had,” says David Simnick, co-founder and CEO of Soapbox, a soap and shampoo maker in Washington, D.C. Simnick tells Inc. that this year his company ran coupons available for all Amazon customers.

Instead of focusing exclusively on Prime members, who pay Amazon’s $119 annual subscription, this year Soapboax opted to leverage the flood of onlookers shopping for bargains and expanded its pool of potential customers.

New brands like L.A.-based nutrition startup Truwomen, which only launched a month ago, not only saw high demand for its products but experienced a significant uptick on its Instagram following. The company tells Inc. it now has more than 11,000 followers, up from 4,000 two weeks ago.

Similarly, Seattle’s Tomofun, makers of the Furbo dog camera, saw its Instagram account grow by 10,000 followers in the past few days. The company has also been running influencer campaigns on the social-media platform in anticipation of Prime Day, so some of the growth is a reflection of that, says Maggie Cheung, Tomofun’s co-founder and chief marketing officer.

No matter the direct cause, the uptick has been remarkable, says Tomofun co-founder and CEO Victor Chang. In the first 15 minutes of Prime Day, Tomofun sold 500 units of its Furbo dog camera. Chang added that last year the company ran out of stock in the first six hours. “[This year,] we tripled our inventory and our sales have more than doubled,” he says.

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Amazon Prime Day’s Results Are In–and It’s a $1 Billion Win for Small Businesses | Inc.com.