Amazon provided discounts for Christmas | HashtagME

Amazon’s new strategy to provide discounts to its customers while paying sellers full price has been launched, as the Christmas season nears and the company aims to compete with ‘brick and mortar’ stores for customers.

“When Amazon provides a discount, customers get the products they want at a price they’ll love, and small businesses receive increased sales at their listed asking price,” an Amazon spokeswoman said in an emailed statement, noting that businesses can opt out at any time.

But the move has angered some sellers who see the “discount provided from Amazon” devaluing their products.

A discount pricing strategy is a common business strategy used to help increase traffic and sell greater volumes of product in a competitive environment.

Read complete article here:

Amazon provided discounts for Christmas – HashtagME.