Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Data from CPC Strategy shows more than half of shoppers will check prices elsewhere and not just turn to Amazon.

Amazon.com Inc. shoppers care about price and shipping, and they will compare what other retailers offer before deciding whether to complete a purchase, according to a new report from digital marketing agency CPC Strategy.

CPC’s data shows 23.1% of shoppers cited price as the driving factor behind buying something on Amazon, while shipping came in a close second at 19.8%, according to the survey, which involved 1,500 U.S. shoppers age 18 or older in December.

More than half of all shoppers in the CPC Strategy report—53.5%—say they sometimes or always check prices elsewhere, while 18.2% say they only check Amazon’s prices before deciding to buy. The remaining respondents (28.3%) say they don’t shop on Amazon.

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Amazon shoppers prioritize price and shipping when deciding whether to buy.