Amazon’s Whole Foods purchase may mean more brick-and-mortar retail options | AZ Big Media

Amazon has been dabbling with food services for some time now, before its purchase of Whole Foods. The e-commerce giant has been experimenting with cashier-less grocery stores across the country, and plans to continue to do so in the wake of its Whole Foods purchase. Amazon also launched a meal kit delivery service, which caused Blue Apron’s stocks to take a nose-dive.

Amazon’s Whole Foods purchase could also impact consumer packaged goods pricing in a big way, Gabor believes.

“If Amazon/Whole Foods Market are successful in driving mass purchase of their private label brands at lower prices, that could put the (consumer packaged goods) manufacturers under price pressure or even cut into their market share, changing pricing across the board,” Gabor says.

In regard to the pricing strategy for Amazon and Whole Foods, Gabor says a lot still has to play out.

“It’s like the wild west right now for food/food tech/grocery and e-commerce in general,” she says.

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Amazon’s Whole Foods purchase may mean more brick-and-mortar retail options | AZ Big Media.