Analysis: Will Poundland’s multi-price punt pay off? | Retail Week

Poundland unveiled its plans to expand its price proposition and widen its in-store product offering. Will the move inspire or alienate its shoppers?

The discount retailer has dabbled with multi-price products over the years, but this week the business planted its flag in the ground and introduced 50p, £2 and £5 price points.

The move comes as part of a wider shift in the retailer’s strategy to diversify its product offering.

Poundland executive chairman and Pepkor chief executive Andy Bond says the move will allow the retailer to offer new categories, such as bedding, which were previously unfeasible due to pricing constraints.

Planet Retail analyst Rob Gregory believes the move into multi-price has been influenced by the arrival of new owners Steinhoff, which own a slew of bedding and mattresses retailers.

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Analysis: Will Poundland’s multi-price punt pay off? | Analysis | Retail Week.

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