Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options | Apple Insider

A tale of two markets

When the first iPad launched in 2010, its $499 starting price was seen as much lower than expected. Still, for some, it wasn’t low enough.

As consumers found that an iPad could not yet completely replace their laptop, the market clamored for cheaper options, suitable for basic tasks like browsing the web or watching videos.

Apple appeased those buyers with legacy models at lower prices, as well as the 7.9-inch iPad mini.

But it wasn’t until 2017 that the low-end iPad really came into its own with a full-size, no-compromises 9.7-inch model, aggressively priced at $329. Featuring a Retina display, Touch ID, and an A9 processor, it was arguably the best dollar-for-dollar value in the company’s entire product lineup this year.

On the high end, meanwhile, Apple’s iPad Pro lineup got pricier than ever. The smaller iPad Pro model gained a slightly larger 10.5-inch screen with reduced bezels, and both it and the 12.9-inch versions saw their entry-level capacities boosted to 64 gigabytes, deserving of the “pro” moniker.

Now, the cheapest iPad Pro model comes in at $649 for 64 gigabytes —considerably more than that $499 starting price introduced nearly 8 years ago.

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Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options.

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