Apple Inc. (AAPL) Rethinks Pricing Strategy for Its Next Flagship iPhone | Smart Stock News

Hence, the rumor mills have been vocal regarding Apple’s next flagship handset arriving with a $1,000 price tag, to make it the most expensive iPhone variant ever.

However, a recent report from UBS has stated that Apple is set to revamp its 2017 iPhone pricing strategy following the arrival of Samsung’s latest Galaxy handset. Samsung, Apple’s greatest rival in the smartphone world, has rolled out its Galaxy S8 and Galaxy S8+, both at a price tag of below $1,000. Hence, it is believed that the iPhone maker would not want to provide its greatest handset with a competitive advantage by slapping a higher price tag on its next iPhone, compared to the recent Galaxy handsets.

According to UBS analyst Steven Milunovich, Apple would set a price tag of $649, with the iPhone 7s Plus for $749. Interestingly, the same source has reported that the tech company would launch its ‘tenth-anniversary’ iPhone at a starting price of $850, allowing the device to better compete with Samsung’s Galaxy S8 and Galaxy S8+.

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Apple Inc. (AAPL) Rethinks Pricing Strategy for Its Next Flagship iPhone.