Apple may just change its iPhone pricing strategy this year | Gadgets Now

Apple’s pricing strategy at times – or rather mostly — borders on arrogant yet the company manages to ship millions of devices every year. Like every year, a few months before Apple gets ready to unveil its new iPhones, the rumour mill starts churning about the prices. This time, a noted analyst Ming-Chi Kuo has disclosed the prices of Apple’s upcoming iPhones. Kuo, who was earlier with KGI Securities and has now moved to TF International Securities has a good track record with Apple leaks.

As per a report by MacRumors, Kuo has said that the cheapest iPhone from the 2018 line up, which is expected to feature a 6.1-inch LCD display will be priced somewhere between $600 (roughly Rs 40,300) to $700 (roughly Rs 47,000). The second iPhone that is said to come with a 5.8-inch OLED display panel will be between $800 (roughly Rs 53,700) and $900 (roughly Rs 60,400) and the most expensive of the lot is going to be a 6.5-inch OLED “iPhone X Plus” will be priced between $900 (roughly Rs 60,400) to $1000 (roughly Rs 67,100).

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Apple may just change its iPhone pricing strategy this year | Gadgets Now.