Apple still dominates the tablet market | LetsGoDigital

Downward spiral of worldwide tablet market continues : IDC has published their updated market outlook on tablets and detachable devices. The downward spiral of the worldwide tablet market continued during the second quarter of 2017, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The total tablet market includes slate tablets plus detachable tablets. Despite product launches like the new lower priced iPad and tablets from other top-tier vendors, shipments for tablets declined 3.4% year over year in 2Q17, reaching 37.9 million. Once touted as the savior of the market, detachable tablets also declined in the second quarter as consumers waited in anticipation of product refreshes from high-profile manufacturers like Apple and Microsoft.

Tablet market slows down
With new product launches towards the end of the second quarter, the detachable market is expected to maintain a stronger position in the second half of the year. Market turmoil aside, three of the top five tablet vendors managed to increase share and grow on an annual basis with price being the largest driving factor.

However, these gains may be temporary as the replacement cycle of tablets is still long (closer to traditional Personal Computers rather than smartphones) and first-time buyers have become a rare commodity.

With downward pressure on pricing from big name brands, white-box tablet vendors and smaller brands are starting to turn their attention away from tablets and IDC expects this trend to continue in the following months.

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Apple still dominates the tablet market | LetsGoDigital.