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Apple to face iPhone pricing issue during transition to 5G | DigiTimes

With the global communications industry beginning to migrate from 4G to 5G from 2019 onwards, Apple may find it difficulty to determine its iPhone product mix and pricing strategy, according to sources from Taiwan’s handset supply chain.

Although most telecom operators are unlikely to officially kick off 5G commercial operations until 2020, handset vendors including Samsung Electronics, Huawei, Xiaomi, Oppo and Vivo will be eager to release 5G smartphones in 2019, the sources asserted.

But it remains to be seen whether Apple will also roll out 5G iPhone devices next year and adjust its pricing strategy, commented the sources.

Apple has maintained a policy of launch new iPhone models every year, but it would be quite pointless for the US-based vendor to continue to release new 4G models carrying high prices in late 2019, when competitors’ 5G phones are already available at lower prices, argued the sources.

Apple may move in line with fellow vendors and roll out 4G/5G dual-mode smartphones in 2019, upholding its current higher pricing strategy with its first 5G iPhone available starting possibly at US$1,299.

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Apple to face iPhone pricing issue during transition to 5G.

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