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Apple to keep premium iPhone X pricing in 2018, Face ID is 2 years ahead of competition | phoneArena

The iPhone X is a ‘strategic success’ for Apple as the device has established a new premium price point for phones and is two years ahead of the competition with its 3D sensing camera technology, according to KGI Securities analyst Ming-Chi Kuo, a person with extensive knowledge of the Apple supply chain.

“We believe the iPhone X has established a long-term edge for Apple,” Kuo said, mentioning that he expects to see many rivals try to copy the advanced Face ID technology in 2018.

The $1,000 price for the iPhone X is another important psychological barrier that Apple has broken and is a key factor to the company’s success in the long term. The analyst believes that the premium model pricing will help Apple weather “short-falls” in sales numbers.

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Apple to keep premium iPhone X pricing in 2018, Face ID is 2 years ahead of competition.