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Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer

Timing is everything. On Monday, we explored how we would handle the missing details surrounding Apple’s forthcoming streaming service, Apple TV+, including the still unknown cost and launch date of the platform. Today, we may have been given an answer on the former.

Apple is reportedly “weighing” a $9.99 per month cost following a free trial, Bloomberg reports. Given the disparity in library size between Apple, which will house exclusive originals and little to no licensed back catalogs of content, and its well stocked streaming competition, this seems high on a relative value proposition. For reference, Disney plans to launch Disney+ at $6.99 per month; the ad-supported version of Hulu costs $5.99 per month, while the ad-free version runs at $11.99 per month; Amazon Prime costs $12.99 per month; and Netflix’s standard plan (it’s most popular tier) is $12.99 per month. At Apple’s current price point, its hit rate of success for quality content is going to have to be very high.

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Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer.

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