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Apple Watch retail price and profits | Business Insider

The average sales price of the Apple Watch could be much more than people believe, according to analysts at Piper Jaffray. Right now it’s widely believed that the entry-level timepiece, the “Apple Watch Sport,” will cost about £225 ($349).

But Piper Jaffray believes average selling prices (ASPs) will be higher when factoring in extras such as bands and storage cases.

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Apple Watch retail price and profits.

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