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Apple’s iPhone 7 Plus Success Story Could Mean the iPhone 8 Will Be Huge | TheStreet

Though it has made a play for more cost-sensitive smartphone buyers with the iPhone SE, Apple (AAPL) has more than stuck to its guns when it comes to maintaining premium pricing for its flagship phones. Not only has the company not cut prices as the ranks of cheaper Android phones with high-end specs swelled, it carried out a de facto $100 price in 2014 (via the iPhone 6 Plus) for those looking to upgrade to an iPhone with a 5.5-inch display.

The company doubled down on its strategy last September by baking a dual-lens camera into its newest 5.5-inch flagship — the iPhone 7 Plus — and by charging $20 more for it than for comparable iPhone 6 Plus and 6S Plus models. Its latest earnings reports shows that strategy paid off, and that, in turn, could augur well for sales of the much-rumored iPhone 8 this fall.

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Apple’s iPhone 7 Plus Success Story Could Mean the iPhone 8 Will Be Huge – TheStreet.