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Apple’s revised price strategy in India paying off: Tim Cook | Times of India

BENGALURU: Apple CEO Tim Cook said a revised pricing strategy has led to better sales in India. “We have made some adjustments in India and we’ve seen preliminarily some better results there. Everything that we do does advise everything we do in the future, so we try to learn the best we can and fold that into our thinking. And we’ll obviously do that with this as well,” Cook said, responding to an analyst’s question during the latest earnings call.

The analyst asked about the impact of pricing actions in China and other emerging markets including India.

In April, Apple reduced the price of iPhone X by 22%. Cook reiterated that India is a very important market in the long-term. “It’s a challenging market in the short-term. But we’re learning a lot. We have started manufacturing there, which is very important to be able to serve the market in a reasonable way. And we’re growing that capability there.”

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Apple’s revised price strategy in India paying off: Tim Cook – Times of India.

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