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Are budget airlines really charging families to sit with their own children? | NewStatesmanAmerica

Are algorithms trying to steal our children? That’s the question at the heart of the latest airline ticket pricing scandal. Are budget airlines trying to squeeze more money out of families by deliberately allocating them seats in separate parts of the plane, then forcing them to pay a fee so that children can be seated next to their responsible adult?

The airlines claim that when the fee isn’t paid, seats are simply randomly allocated. When the BBC’s Watchdog programme did some trials, a statistician claimed the result – in which every single person who booked was assigned an undesirable middle seat – was less likely than a National Lottery win.

As far as price gouging goes, airlines certainly have the means, motive, and opportunity. Plane ticket booking systems are a science developed over decades, and before they could rely on computers there were all sorts of wild and wonderful systems and contraptions: simple paper ledgers were replaced with index cards, which became blackboards, which became vast systems of boards of coloured chips. There was even a mechanical device that represented flight capacity, with tubes representing flights, filled with tiny plastic balls representing the seats. When a seat was booked on a fight, a button was pressed and a ball would pop out of the corresponding tube.

Algorithmic price adjustments have become a key part of this model, enabled by the vast amount of data that an airline booking system has to track just to function. Airlines have a huge incentive to maximise the number of people they can book on to any given flight and the amount of money they can extract from any given individual, too. While a passenger may be presented with a simple choice between economy and business, an airline has a far more sophisticated model based on how many tickets it can sell at any given price – which is why prices can fluctuate so wildly on online booking sites.

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Are budget airlines really charging families to sit with their own children?.