Are Cloud Companies Moving Away from Pricing Transparency?: eDiscovery Trends | JDSupra

Last May, I wrote a post asking if pricing transparency is finally happening in eDiscovery.  Here’s an article where the trend seems to be reversing – at least for Software-as-a-Service (SaaS, aka cloud) companies in general.  And, what the heck is a SaaS “unicorn”?

In his article on OpenView – Why SaaS Companies Are Moving Away From Pricing Transparency (And Why That’s a Bad Thing), by Kyle Poyar (hat tip to Rob Robinson’s Complex Discovery blog for initial coverage of the article), the author compared his findings from June 2016 to his findings from November 2017 for private SaaS “unicorns” regarding price transparency.

What Poyar found was that more than half of private SaaS unicorns (55%) were publishing their pricing online for the world to see in June 2016 (as opposed to only 28% of public SaaS companies).  However, in November 2017, he revisited the private SaaS unicorns that he had previously analyzed and found that only 47% publish their pricing, an 8% drop over a year and a half.  Poyar took a look at one of those sites at three different intervals – June 2014 (when their pricing was not published), May 2016 (when it was) and January 2018 (when it wasn’t again).  When looking at data for new SaaS unicorns, Poyar found that only “a measly” 21% of those publish pricing.  So, taken together, just 33% of SaaS unicorns of the 66 he studied currently publish their pricing.

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Are Cloud Companies Moving Away from Pricing Transparency?: eDiscovery Trends | CloudNine – JDSupra.