OnDemand WTP Pricing Research

Are You Pricing with Your Customer’s Profitability in Mind? | Channel Instincts

How do you determine your pricing?  It’s probably a rigorous process, but is it science or art?

Do you start with your profitability and go from there? Or do you start with the market price and let your profitability fall wherever it may?

Neither approach alone will help you win in the marketplace. Because neither approach puts your customer‘s profitability into the picture.

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Are You Pricing with Your Customer’s Profitability in Mind?.

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