OnDemand WTP Pricing Research

As air freight carriers move to online pricing, forwarders call for comparison sites | The Loadstar

Forwarders are struggling to see the benefits of online rates and bookings for air freight that are published on individual airline websites.

As the carriers begin to move their pricing information online, forwarders are claiming it leads to inefficiency.

Joe Lawrence, president of GSA Airline Services International, said forwarders were not going to spend time on individual airline sites when looking for a rate to a destination served by multiple carriers.

He explained: “It’s not efficient. A forwarder who wants to find a good rate sends out one e-mail to 15 airlines rather than check online rates one by one,” he said.

And Walter Hoffelner, managing director of Cargomind, added: “For us, a bundled request for quotes is still the better option; but those who won’t or can’t spend so much effort simply take one online provider and that’s it for them.”

Mr Hoffelner cited an example of a 2-tonne shipment going to Chicago, for which one airline quoted an all-in rate of €1.75 per kg, but checking with others unearthed an all-in price of €1.35 a kg.

Pricing platforms that show rates from multiple carriers go some way towards a better view of available pricing, depending on the number and calibre of airlines they host.

Read complete article here:

As air freight carriers move to online pricing, forwarders call for comparison sites – The Loadstar.

Post a Comment

WP-SpamFree by Pole Position Marketing