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Aspen Skiing Co. pricing aims to lure multi-generational families | AspenTimes.com

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Aspen Skiing Co. aims to start off the 2015-16 ski season with a bang with its pricing strategy.

For the second straight year, Skico is offering a 10 percent discount in addition to regular breaks provided for advance lift-ticket sales. The 10 percent discount applies to trips between Dec. 19 and April 3 as long as the purchase is made by Nov. 5.

Skico also is making a bigger push to attract children, teens and seniors with its lift-ticket pricing this season. Single- and multi-day lift tickets that are purchased at least one week in advance are substantially less for children 7 to 17 years old and for seniors 65 and older.

For example, a ticket that allows skiing or snowboarding on 5 of 10 days is $545 for adults but only $295 for children and seniors. Both prices depend on purchases at least one week in advance.

Skico Vice President of Marketing Christian Knapp said the discounts this year for seniors and children is the biggest ever. Skico wants to make sure it is the “go-to” resort for multigenerational families of skiers, he said.

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Aspen Skiing Co. pricing aims to lure multi-generational families | AspenTimes.com.

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