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AT&T Risks Losing Prized Wireless Customers | WSJ

ph.logo.sublogos.news.white-ARTICLEA surprising fact emerged from AT&T Inc.’s financial results this week: up to 10 million of the company’s most lucrative wireless customers may be free to walk out the door.

The situation is a result of AT&T’s transition from plans that offer subsidized phones under two-year contracts to plans where customers buy their own phones on 20- to 24-month installment plans without other obligations to stick with AT&T.

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AT&T Risks Losing Prized Wireless Customers.

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