AutoNation to stick with 1-price despite drag on used margins | Automotive News

AutoNation Inc. is sticking by its commitment to a one-price model on used-vehicle sales, even though the switch dragged down the retailer’s used-vehicle margins in the second quarter.

The nation’s largest dealership group fully implemented its one-price strategy in the second quarter. The strategy has been successful in some markets and difficult in others, CEO Mike Jackson said.

The one-price program started on the West Coast at the beginning of last year. Lance Iserman, then western region president, led the rollout. His team trained dealerships’ sales staffs and collaborated with a centralized pricing and appraisal team.

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AutoNation to stick with 1-price despite drag on used margins.