OnDemand WTP Pricing Research

B2B’s payment challenges extend to pricing | PaymentsSource

If only the B2B buying process were as simple as ordering a pair of shoes online. You’d find, say, a fleet of 18-wheelers, configured exactly how you want them, in the exact models you need. With a click of a button, you’d have an exact quote ready to go. In less than a few minutes, the fleet would be on its way.

As you know all too well, it’s unfortunately not that easy. Complex pricing structures prevent B2B sellers from offering a seamless digital buying experience. Exacerbating these challenges is the reality that buyers expect easy online buying experiences and fast delivery. And they aren’t accepting excuses.

That said, let’s talk about the pricing issues plaguing B2B brands — and how you can address them.

Read complete article here:

B2B’s payment challenges extend to pricing | PaymentsSource.

Post a Comment

WP-SpamFree by Pole Position Marketing