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Backup and Recovery Pricing Debate Heats Up | The VAR Guy

The second issue, Faulk said, is end customers have a lot transparency into the cloud. They know what it costs to store data on, for example, Amazon Web Services (AWS). That means margins for a backup and recovery service priced based on the amount of data being stored will be low.

But as interesting as that approach may be from a solution provider perspective, others contend that charging customers for recovering data at the exact moment they need it most is inherently flawed. Rob Rae, vice president of Business Development at Datto, said charging customers for recovering their data during an emergency will appear to the customer as though the solution provider is gouging the customer at the exact moment they need the solution provider’s expertise most. The solution provider will appear to be no better than the owner of a gas station that hikes pricing during a hurricane, he said.

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Backup and Recovery Pricing Debate Heats Up.

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