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Batman’s new villains: How T-Mobile CEO John Legere plans to foil the cable and satellite TV giants | GeekWire

Opportunity for disruption: It’s no coincidence that Legere is taking aim at cable’s practice of bundling TV, phone, Internet and other services for the best prices. One of T-Mobile’s first signature “Uncarrier” moves was essentially a pricing strategy, decoupling the cost of the phone from the monthly price of the wireless service.

There are opportunities galore for T-Mobile to appeal to TV customers by simplifying and streamlining the way people pay for TV. Ideally that would translate into lower prices, but T-Mobile isn’t saying how much it plans to charge. Also working in T-Mobile’s favor is the shift toward viewing content on smartphones and other mobile devices, although its service will also work on large screens.

On a conference call with reporters and analysts, Legere said the Layer3 acquisition and T-Mobile TV plan would have gone forward regardless of the fate of T-Mobile’s merger talks with Sprint. But the fizzling of that deal could turn out to be a blessing in disguise, if it allows the company to focus even more intently on disrupting a second industry.

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Batman’s new villains: How T-Mobile CEO John Legere plans to foil the cable and satellite TV giants – GeekWire.