Big data will change business marketing forever | Techaeris

Pricing services and products is a balancing act. Getting the price right in today’s hyper-competitive economy is tricky for businesses without the right tools. Big data analytics can help businesses fine-tune their pricing and even offer customized pricing on the individual level for best results. McKinsey found that minor improvements in the pricing strategy could have a tremendous impact on the bottom line.

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Big data will change business marketing forever.

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