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Biggest Pricing Mistake: Are you making it? | HOW Design

If you itemize your pricing on graphic design proposals — literally listing out what each service costs — it could be time to stop. It’s actually one of the biggest mistakes I see creatives making.

This “Chinese menu” approach subtly implies that your services can be ordered “a la carte” and that clients can pick and choose what they want.

This is never ideal when it comes to creative projects. The client isn’t the expert — you are! You are the one who knows what they need and what does or doesn’t go together.

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Biggest Pricing Mistake: Are you making it?

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