Black Friday 2018 Ad Preview: Amazon’s Echo, Echo Dot, Fire HD, Kindle Deals | Forbes

Black Friday 2018’s competition is fierce this year and shipping is no exception. With Target putting on the pressure by offering extended free two-day shipping on all orders this holiday season including everything from it’s massive 47-page Black Friday ad scan, it was finally Amazon’s turn to react…

Amazon’s Black Friday 2018 New, Improved Shipping Policy

Amazon announced today it will offer non-Prime members free shipping with no minimum spend for the duration of the 2018 holiday season. Previously, non-Prime members had to spend at least $25 in order to qualify for free shipping, so this is a major improvement from Amazon’s previous policy. Prime members continue to enjoy free two-day shipping with no minimum.

One hot tip for parents: Amazon’s toys sale is now live (check the company’s 11-page ad) and it just released its first ever holiday toy book ad scan which is a massive 67-pages and everything qualifies for Amazon’s new shipping policy. Amazon’s Electronics Gift Guide and Holiday Home Gift Guide are also worth checking out ahead of the Black Friday rush.

But back to Amazon’s Black Friday 2018 deals. I expect them to be released next week and thanks to announcements by Amazon hardware-selling stores Target (47-page Black Friday ad) and Kohl’s (64-page Black Friday ad) and working with holiday season sales partner BestBlackFriday.com, here are my updated sales expectations…

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Black Friday 2018 Ad Preview: Amazon’s Echo, Echo Dot, Fire HD, Kindle Deals.